Website Costs Explained
How much does a website actually cost?
The honest answer? It depends. But we'll break down exactly what you get at every price point — from free builders to agency builds — so you can make the right decision for your business.
Why website pricing is so confusing
Search 'how much does a website cost' and you'll get answers ranging from £0 to £100,000. That's not particularly helpful when you're trying to budget for your business. The reality is that web design pricing in the UK is deliberately opaque — many agencies won't quote until you've sat through a sales call.
At the low end, you've got DIY builders like Wix and Squarespace charging £10-£30 per month. They're fine for a personal blog but they come with limitations that hurt businesses: slow performance, cookie-cutter designs, and poor SEO capabilities. You're also renting — stop paying and your site disappears.
In the middle, you'll find WordPress agencies charging £2,000 to £10,000. The problem is that much of that cost goes into configuring themes and plugins, not building anything custom. You end up with a site that looks like thousands of others, runs slowly, and needs constant maintenance.
At the higher end, bespoke development studios — like us — charge from £2,500 to £15,000+ depending on complexity. The difference is that every line of code is written for your business. No templates, no plugins, no bloat. Just a fast, unique website that you actually own.
What You Get
The value of a bespoke website
Transparent pricing
We quote a fixed price after the discovery call. No hourly surprises, no scope creep charges, no hidden fees.
Performance that pays for itself
Faster sites convert better. Our hand-coded approach delivers sub-second load times that template sites simply cannot match.
Better ROI than templates
A £2,500 bespoke site that generates consistent enquiries is worth more than a £5,000 WordPress site that sits there collecting dust.
No ongoing platform fees
Unlike Wix or Squarespace, you own your code outright. No monthly platform subscriptions eating into your margins.
Built to last
No plugins to update, no themes to patch. Our sites are built on clean, modern code that stays fast and secure for years.
The Numbers
What our clients get for their investment
3x
More enquiries than their previous website
£0
Monthly platform fees — you own the code
95+
Lighthouse performance score on every build
How It Works
How our pricing works
Free Discovery Call
We discuss your business, your goals, and what you need. This call is free with no obligation — just honest advice on what approach makes sense for your budget.
Fixed Quote
Within 48 hours, you receive a detailed proposal with a fixed price. No hourly rates, no estimates — a final number you can budget against.
Phased Payment
50% to start, 50% on completion. For larger projects we offer milestone-based payments. You never pay for work that hasn't been delivered.
Delivery & Ownership
Once paid, everything is yours. The code, the design, the hosting setup. No lock-in, no recurring fees, no strings attached.
Our starting prices
From £2,500
Bespoke websites designed and hand-coded for your business. Fixed pricing with no hidden costs.
- Bespoke design — no templates or themes
- Hand-coded with Next.js for performance
- On-page SEO and schema markup
- Mobile-first responsive design
- 30 days of post-launch support
- Full ownership — code, design, and content
Common questions about website costs
Why is a bespoke website more expensive than a template?
A bespoke website is built from scratch specifically for your business. Every line of code, every design element is crafted for your brand and your customers. Template sites reuse pre-built designs — which is cheaper to produce but gives you a generic result. The investment in bespoke pays off in faster load times, better search rankings, and a website that actually converts visitors into customers.
Is a £2,500 website worth it for a small business?
If your website generates even one extra client a month, a £2,500 investment pays for itself quickly. Our clients consistently report tripled enquiries after launch. Compare that to spending £200/year on a Squarespace subscription that generates zero leads — the maths speaks for itself.
Are there hidden costs after launch?
No. The quoted price covers design, development, and deployment. Hosting is typically £10-20/month through Vercel or a similar platform. We don't charge platform fees, licence fees, or lock-in charges. Optional extras like SEO services, copywriting, or ongoing maintenance are clearly priced and entirely optional.
What's included in the starting price?
Discovery and strategy, bespoke design with revisions, full front-end development, on-page SEO foundations, responsive design for all devices, deployment to hosting, and 30 days of post-launch support. Content writing and photography are available as add-ons.
How do you compare to agencies charging £10,000+?
Many large agencies have higher overheads — account managers, project managers, office costs — that get passed on to you. As a focused studio, we deliver the same quality of work without the agency markup. Our clients get a direct relationship with the person designing and building their site.
Can I start small and add features later?
Absolutely. We often recommend starting with a focused site — perhaps 5-8 pages — and expanding once you see results. Because we build with clean, modular code, adding pages, features, or integrations later is straightforward and cost-effective.
Get a free quote for your project
No commitment, no jargon, no sales pressure. Just an honest conversation about what your business needs and what it will cost.