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Saffron Studio.
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Saffron Studio.
ServicesPortfolioPricingAbout
Email me
Saffron Studio.

I build the site myself, from Croydon. You own the code.

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Based in Croydon. I work with people across the UK.

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Blog

Notes on websites

Slow pages, search, and why a theme stops being enough.

What Is AIEO and Why Your Business Can't Ignore It
8 February 2026|4 min read

What Is AIEO and Why Your Business Can't Ignore It

Your customers aren't just Googling anymore. They're asking AI. AIEO (AI Engine Optimisation) is how you make sure your business is the one AI recommends.

AIEOSEOAI
What Makes a Great Small Business Website in 2026
1 February 2026|3 min read

What Makes a Great Small Business Website in 2026

Your website is your best salesperson. It works 24/7, never calls in sick, and costs a fraction of a hire. Here's what separates the great ones from the forgettable.

Web DesignSmall BusinessStrategy
7 Signs You Need a New Website
22 January 2026|5 min read

7 Signs You Need a New Website

Your website doesn't come with an expiry date, but it should. Here are seven clear signals that it's time to invest in a rebuild.

Web DesignBusinessStrategy
Why Your WordPress Site Is Costing You Customers
8 January 2026|3 min read

Why Your WordPress Site Is Costing You Customers

Your website might look fine to you, but slow load times and security vulnerabilities are silently driving away potential customers. Here's why, and what to do about it.

Web PerformanceWordPressBusiness
Why Your Website Isn't Getting Leads (And How to Fix It)
10 December 2025|5 min read

Why Your Website Isn't Getting Leads (And How to Fix It)

You're getting traffic but the phone isn't ringing. Here are the six most common reasons your website isn't converting visitors into customers, and what to do about each one.

ConversionWeb DesignStrategy
Wix vs Squarespace vs Custom Website: Which Is Right for Your Business?
30 September 2025|5 min read

Wix vs Squarespace vs Custom Website: Which Is Right for Your Business?

The honest comparison nobody else will give you. We break down performance, cost, flexibility, and long-term value so you can make the right choice.

Web DesignComparisonSmall Business
How Fast Should Your Website Load? The Numbers That Actually Matter
25 August 2025|5 min read

How Fast Should Your Website Load? The Numbers That Actually Matter

Everyone says website speed matters, but nobody tells you what 'fast' actually means. Here are the benchmarks Google uses and what they mean for your business.

Web PerformanceSEOCore Web Vitals
How Much Does a Website Cost? A Transparent Pricing Guide
15 July 2025|5 min read

How Much Does a Website Cost? A Transparent Pricing Guide

Website pricing is deliberately confusing. Here's what things actually cost, what you're paying for, and how to avoid overspending on something that underdelivers.

Web DesignPricingSmall Business