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Property & Construction|October 2025
Oakwood Property Services
Concept design for a family-run building firm in South London. Project galleries with before-and-after sliders, client testimonials, and a quote request system built to convert visitors into leads.
Next.jsTailwind CSSLead Generation
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The Brief
A family-run building company in Croydon and South London needed a website that would build trust with homeowners and generate qualified leads. They had years of excellent work but no online presence to show for it. We designed a site that leads with their strongest project photography, uses before-and-after sliders to demonstrate transformations, and funnels visitors toward a free quote request — all wrapped in a clean, professional aesthetic that sets them apart from the typical builder's website.
Key Features
- ✓Interactive before-and-after sliders on project pages
- ✓Portfolio with 8 detailed case studies across extensions, lofts, and renovations
- ✓Dedicated service pages for extensions, loft conversions, kitchens, and full renovations
- ✓Client testimonial section with star ratings
- ✓Multi-step quote request form with project type selection
- ✓FAQ section with expandable answers for common homeowner questions
- ✓Lightbox gallery for full-screen project photo browsing
Kind of site
Concept
Oakwood is a concept design for a family-run building firm based in Croydon and South London. The scenario: a father-and-son team with a decade of excellent work but no online presence to show for it. Homeowners were choosing competitors who simply looked more professional online.
We designed a site that leads with their strongest project photography and uses interactive before-and-after sliders to demonstrate the quality of their transformations. The layout funnels visitors from inspiration through to a free quote request, with trust signals — testimonials, accreditations, and detailed case studies — woven throughout.
The result is a clean, professional aesthetic that sets them apart from the typical builder's website. Eight detailed project case studies, four dedicated service pages, and a multi-step quote form give homeowners the confidence to make contact.