Your website might look fine to you, but slow load times and security vulnerabilities are silently driving away potential customers. Here's why, and what to do about it.
Here's a stat that should worry every business owner: 53% of mobile users abandon a site that takes more than 3 seconds to load. That's not a typo. Over half your potential customers are leaving before they even see what you offer.
And if you're running WordPress with a handful of plugins (which is most small business sites), your load time is almost certainly above that threshold.
It's not that WordPress is inherently bad. It's that the way most WordPress sites are built makes them slow by design:
Beyond speed, WordPress has a well-documented security track record. It powers 40% of the web, which makes it the single biggest target for automated attacks. Every plugin is a potential vulnerability. Every outdated installation is an open door.
If you've ever received an email saying your WordPress site was hacked, you're not alone. It happens to thousands of businesses every day.
Modern web frameworks like Next.js take a completely different approach:
The difference isn't just technical. It's financial. A faster site means:
If your WordPress site is more than three years old, it's worth asking: is this still the right foundation for my business?
A modern, hand-coded website isn't as expensive as you might think, and the return on investment, in terms of customers gained and headaches avoided, pays for itself quickly.
Want to see how your current site performs? Run a free audit and see your scores compared to what's possible.
We build fast, beautiful websites for small businesses. Let's talk about yours.