Therapy & Counselling|December 2025

Talk to Luke

From slow Squarespace to a lightning-fast Next.js site. Tripled the client base with better performance, SEO, and a custom booking system.

Next.jsTailwind CSSBooking System

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Full-page view of the Talk to Luke website showing the navigation bar, hero section with therapist introduction, and service cards

The Brief

A therapist in South London was running his practice on a slow Squarespace site with poor SEO and a clunky booking process. The brief: rebuild the entire online presence from scratch — a fast, modern site that ranks on Google, converts visitors into enquiries, and replaces a tangle of third-party booking tools with a single, seamless system. The design needed to feel warm and approachable while projecting professionalism.

Key Features

✓Custom booking system with session type selection, availability calendar, and automated confirmations
✓SEO-optimised content structure with schema markup and local search targeting
✓Responsive design with sub-second page loads across all devices
✓Integrated contact forms with enquiry routing and spam protection
✓Blog section for content marketing and organic search growth
✓Accessibility-first approach meeting WCAG 2.1 AA standards

Lighthouse Score

Client Enquiries

~4/month

12+/month

Luke was running his therapy practice on a slow Squarespace site. The booking system was clunky, pages took forever to load, and the SEO was so poor he was invisible on Google. Potential clients were bouncing before they even saw what he offered.

We rebuilt the entire site in Next.js with a custom booking integration, restructured the content for search engines, and created a design that felt warm and professional — exactly what a therapy client needs to see before making that first contact.

Within three months, enquiries tripled and the site was scoring 98 on Lighthouse. The custom booking system replaced a tangle of third-party tools, saving Luke hours of admin every week and giving clients a seamless path from discovery to first session.

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The Brief

Key Features

✓Custom booking system with session type selection, availability calendar, and automated confirmations

✓SEO-optimised content structure with schema markup and local search targeting

✓Responsive design with sub-second page loads across all devices

✓Integrated contact forms with enquiry routing and spam protection

✓Blog section for content marketing and organic search growth

✓Accessibility-first approach meeting WCAG 2.1 AA standards