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Therapy & Counselling|March 2026
Counselling with Claire
A warm, editorial website for a BACP accredited psychodynamic therapist in Worcester Park. Built around trust, local SEO, and a calmer path to enquiry.
Next.jsTailwind CSSLocal SEO
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The Brief
Claire Smith needed a site that felt calm and human while still doing the practical work of a local therapy website: explaining psychodynamic counselling clearly, building trust quickly, and helping people in Worcester Park and nearby areas find the right information before making contact. The design direction was warm editorial, pairing natural photography with generous spacing, clear copy, and professional trust signals.
Key Features
- ✓Warm editorial visual system with terracotta accents, soft neutrals, and calm natural imagery
- ✓Local SEO structure for Worcester Park, Sutton, Kingston, Cheam, Wimbledon, Stoneleigh, Epsom, Ewell, and New Malden
- ✓Issue-led pages for anxiety, depression, grief, self-esteem, stress, relationship difficulties, and life transitions
- ✓BACP accreditation and practice details surfaced across the site for trust and E-E-A-T
- ✓Markdown-powered blog for therapy articles and local search growth
- ✓Contact journey with clear expectations, practical information, and crisis signposting where appropriate
Location Pages
9
Lighthouse Target
95+
Credential Signals
BACP
Counselling with Claire needed to avoid the cold, clinical feel common across therapy websites. The brief called for something warm, readable, and grounded: a place where a visitor could arrive feeling uncertain and quickly understand who Claire is, how she works, and whether getting in touch feels manageable.
We built the site around Claire's own phrase, "Helping people help themselves." The homepage leads with a quiet, full-width daisy image, then moves into plain-English explanations of psychodynamic therapy, the kinds of issues people bring to sessions, and the practical next steps for starting therapy.
Behind the calm surface, the site carries a structured local SEO system, blog architecture, schema markup, BACP trust signals, and performance-first implementation in Next.js. The result is a therapy site that feels gentle to use while still being technically rigorous.
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